Did You Know?


LookLocally.com just celebrated our first birth. Baby Addison was born January 31st 2007 and is now honored with our "First Baby Title". Congratulations to the Crawford family!

Did you know that you might need to consider bidding on misspelled words in your Pay Per Click campaign? It might even be a good idea to add a few typos to your site´s content in order to improve optimization. If your keywords are ones that are frequently misspelled you may be missing opportunities by not being found in the results for misspelled keywords. For example do a Google search for Buisness Cards (with the I and S transposed) and you´ll see hundreds of thousands of results and PPC advertisers prominently displayed above the link Did you mean Business Cards?

In the Commuting in America III report on commuting trends researchers indicate that although the personal vehicle is still the most popular choice for commuters, mass transit use and carpooling are on the rise. The study also indicates that an increasing number of commutes are from suburb to suburb rather than from suburb to city centers.

Did you know that the first Search Eng´ine was invented in 1990? "Archie" as it was called, was invented by 3 students at McGill University in Montreal, Canada.

Scientists working near Stonehenge have discovered what they suspect are the remains of the largest Neolithic community ever discovered in Britain. According to Mike Parker Pearson, professor of archaeology at Sheffield University, the remains of 8 houses have been unearthed thus far and he expects to be able to identify 25 more.

One thing is certain about Internet marketing - it´s an evolving arena with new strategies appearing almost daily. With Google´s acquisition of MySpace and YouTube the big buzz is "Social Networking" on the Web but not everyone is sold on the hype.

Ever get a tune stuck in your head and can´t remember the lyrics or singer? Instead of calling your old high school chum at 3:00 am for the answer you might try logging onto midomi.com and humming a few bars. MARS, or Multimodal Adaptive Recognition System, is a sound recognition technology available on this social-networking site for music lovers.

The battle over "network neutrality" which pits tech companies like Google and Microsoft against telecom and cable companies like AT&T and Comcast is heating up again in Washington. Will the change from Republican to Democrat majority result in a clear winner?

From big screens to PDA´s the Consumer Electronics Association predicts that sales of tech appliances and gadgets for the home will reach $155 billion in 2007 - that´s twice the GDP.

A survey of 1,623 Internet users conducted by the Pew Internet & American Life Project in the fall of 2006, 28% of respondents indicated that they had tagged online content.

Do you know the difference between the Internet and the World Wide Web? If your answer was "Didn´t Al Gore invent one of 'em?" you may be thinking of global warming which he didn´t invent either. Confused? The Internet is the physical array of interconnected computer networks that are linked together in various ways including fiber-optics and wireless to deliver services such as file sharing, e-mail, chat and other information via hyperlinks.

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Search Engine Marketing Team at LookLocally.com, The Sultans of Search


Judy Luchtman, Founder, President & Chief Executive Officer

Judy Luchtman brings 25 years of increasing responsibilities in the computer and communications industries, with a proven track record of major account and sales management and broad base of experience in the development and implementation of marketing, sales and e-business strategies and execution. She founded LookLocally.com in February 2003 after she received her Masters of Business Administration with a concentration in E-Commerce from the University of Dallas. Judy has experience in all aspects of technology sales, marketing and business development and international strategic sales with global partners including HP/Compaq and IBM.

Dax Davis, Chief Operating Officer/Chief Technology Officer

Dax Davis has spent almost 20 years successfully building diverse businesses in the information technology industry. Dax is a proven leader who balances priorities throughout an organization—operations, technology, and sales—optimizing corporate resources for maximum profits and productivity. He has propelled startup businesses to market dominance and highly profitable sales and has brought near bankrupt companies back to profitability quickly.

Dax has developed and implemented Web-based customer support systems, end-to-end e-Commerce solutions, Internet Security Systems, and has designed and implemented corporate technical infrastructures. His extensive experience in starting and managing several start up companies as well as his experience with the IBM Software Marketing Group makes him a very strong addition to the LookLocally.com team.

Mike Kelly, Chief Sales Officer

Mike joined LookLocally.com in November 2007.  "Mike brings over 25 years of media industry expertise in sales and sales management. He also has extensive experience in marketing program management. He will lead LookLocally.com by creating sales and marketing programs that will enable all LookLocally.com clients and potential clients to achieve the online marketing presence they aspire to" said Judy Luchtman, CEO & President.

A published author of many online and print publications, Mike's publications and attributions include a Harvard Business School Case Study that is in use at 12+ universities nationwide. The case study chronicles the successful revenue programs he developed at WNUV TV over his four tenure at the station.  These programs more than doubled the revenues of the station and the model is still in use at the station today.  Look for articles penned by Mike, in our LookLocally.com publications for advice on day-to-day selling and marketing techniques.

Operations Team

Our operations team is a talented blend of associates. Combined, the team has business experience in Internet Marketing, Creative Media, Video Production, Operations Management, Finance and Web Development. This is the team we call the "Sultans of Search" for it is here in our "Operations Alley" that our Clients Internet Marketing Campaigns are created, managed and improved upon on a daily basis resulting in over 30,000 Page 1 rankings for our clients.

Sales & Marketing Team

Our sales and marketing team is a talented team of individuals with a wide range of experience in advertising, communications, marketing, engineering, music and technology. While most are here in our corporate office, we also have associates in San Jose, Detroit and Mobile. Together with our clients, our sales team focuses on collaborative marketing goals with well defined ROI forecasts. Through this process we are able to create, implement, manage, measure and improve on our client campaigns. It is this best practice process that keeps our clients with us year after year.

Our marketing team focuses on both our marketing messaging as well as our own campaigns, both online and offline. This creative team utilizes external services and products as well as our own technology to execute on our marketing initiatives.

The LookLocally.com Executive Advisory Board

The Executive Advisory Board (EAB) is a distinguished team of industry leaders providing direction to LookLocally.com as we execute our vision to be the absolute best value in Search Engine Marketing specializing in local search. Through the leadership of this committed team, we have already experienced better decisions, reached goals faster and streamlined company operations. We are very fortunate to have industry leadership across many disciplines including C-level management, marketing, technology, human resources, legal, media and several of our own key clients.